First Lite

We are extremely stoked to share that we have recently partnered with First Lite. Based out of beautiful Idaho, First Lite was the first company to introduce merino wool to the camouflage market.  This is something as Western New Yorkers we saw as a huge benefit. For us the ability to layer and the system's capacity for warmth joined with our need to stay concealed during our pursuits drove us to their brand and products. Their passion for the outdoors and its conservation combined with their small company flavor as well as their products and patterns made First Lite our proud choice in apparel. If you haven't, check out